Branded Entertainment, Past and Present

At BBDO, where I was Visiting Professor in June 2013 for the Advertising Educational Foundation, I gave a talk about my research into branded entertainment of the past and into the present.

My talk previews my forthcoming book, A Word from Our Sponsor.

You can find the slides and video of the half hour talk here.

Screen Shot 2013-09-04 at 12.07.52 PM

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