AT&T’s Branded Entertainment, Present & Past

This summer AT&T’s reality show @summerbreak, filmed and edited as the summer progresses, returns for a second season to track the adventures of a group of Southern Californian teens.

Back in the 1940s-50s, AT&T sponsored a very different radio and television program, The Bell Telephone Hour, featuring classical music and opera stars.

Despite their obvious differences, the two programs share some goals. To learn more, read my post on Antenna: Responses to Media & Culture here.

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2 thoughts on “AT&T’s Branded Entertainment, Present & Past

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