AT&T’s Branded Entertainment, Present & Past

This summer AT&T’s reality show @summerbreak, filmed and edited as the summer progresses, returns for a second season to track the adventures of a group of Southern Californian teens.

Back in the 1940s-50s, AT&T sponsored a very different radio and television program, The Bell Telephone Hour, featuring classical music and opera stars.

Despite their obvious differences, the two programs share some goals. To learn more, read my post on Antenna: Responses to Media & Culture here.

2 thoughts on “AT&T’s Branded Entertainment, Present & Past

  1. Just wish to say your article is as amazing. The clearness in your post is
    just cool and i can assume you are an expert on this subject.
    Well with your permission allow me to grab your feed
    to keep updated with forthcoming post. Thanks a million and please carry on the enjoyable work.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s