I attended the Media Summit NY 2014 as a Carsey-Wolf Research Fellow and wrote up a report on “things to know” about branded entertainment. You can find my piece, “Branded Entertainment Reshapes Media Ecosystem,” here.
This summer AT&T’s reality show @summerbreak, filmed and edited as the summer progresses, returns for a second season to track the adventures of a group of Southern Californian teens. Back in the 1940s-50s, AT&T sponsored a very different radio and television program, The Bell Telephone Hour, featuring classical music and opera stars. Despite their obvious differences, the two…
Old ads look funny to us today in part because advertisers believed the purpose of ads was to educate consumers about the product. Direct hard sell didacticism resulted in repetitious ads, heavy with product attributes. Today few ads include product information; most ads work by creating associations, such as with celebrities, making emotional appeals, or…
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