Advertainment

A recent advertising column by Stuart Elliott in the New York Times describes a new advertising strategy by the retailer Target. Characters from three different ABC situation comedies (Modern Family, The Middle, and Back in the Game) will appear in three different 30-second commercials giving each other gifts—from Target, of course. Having characters from different…

In-House Ad Agencies: The Future?

Will marketers be shifting more of their advertising in-house and away from traditional advertising agencies? A recent report by the Association of National Advertisers found that more than half of the companies surveyed were developing their advertising strategies within the company rather than relying on outside agencies. The two factors contributing to this shift are…