In-House Ad Agencies: The Future?

Will marketers be shifting more of their advertising in-house and away from traditional advertising agencies? A recent report by the Association of National Advertisers found that more than half of the companies surveyed were developing their advertising strategies within the company rather than relying on outside agencies. The two factors contributing to this shift are…

Funning the Sponsor

The Colbert Report has satirized sponsorship. The show has also actually integrated sponsored products. As viewer, it’s sometimes hard to tell which are for real–that is, paid for by an advertiser. In this episode, Colbert razzes the brand managers at Nabisco/Kraft for sending him a memo about the (in)appropriate ways to integrate Wheat Thins into…