Branded Entertainment, Past and Present

At BBDO, where I was Visiting Professor in June 2013 for the Advertising Educational Foundation, I gave a talk about my research into branded entertainment of the past and into the present. My talk previews my forthcoming book, A Word from Our Sponsor. You can find the slides and video of the half hour talk here. Advertisements

Live!

“We need to be in the event business,” claimed NBC executive Robert Greenblatt at the TCA press tour this week. “Live is really important these days in trying to fight the DVR and build the biggest audience you can.” NBC’s decision to shift toward more live programming is a logical step for a linear television…

Great Advice for TV Industry

Stephen White, president of Gracenote, succinctly summarizes excellent advice for the TV industry: You Can’t Take Content Away: The outdated model based on controlling distribution is dying. If you force it underground — that is, “illegal streams and downloads” — you’ve lost the battle. Adapt or Die: The millennial generation is addicted to YouTube, on-demand and streaming…

Is TV Taking over the Internet?

The internet is not going to take over TV, says Jeff  Bewkes, Time Warner CEO. “TV [is] disintermediating the internet, taking over the internet, not the other way round.” TV Everywhere, not Internet Everywhere? Bewkes makes several important points in his presentation at the FT Digital Conference in London on April 25, 2013. Bewkes claims,…

Measuring Audience Emotions, Past and Present

Affdex, a facial recognition software made by Affectiva, is being used by advertisers to measure audiences’ emotional reactions to ads. Capturing minute facial changes, Affdex tracks viewers’ fleeting emotional reactions, allowing analysts to identify, through proprietary algorithms based on “283 facial frames,” their positive and negative responses to an ad. Affectiva hopes to sell this…

Boxee CEO Advises Broadcasters

 “As soon as you limit access, piracy increases,” pointed out Boxee CEO Avner Ronen in a talk at the NAB in Las Vegas on April 17. Locking up content behind excessively expensive paywalls or withholding content for too long behind exhibition windows may just encourage audiences to find their own access solutions. This should be…