Funning the Sponsor

The Colbert Report has satirized sponsorship. The show has also actually integrated sponsored products. As viewer, it’s sometimes hard to tell which are for real–that is, paid for by an advertiser. In this episode, Colbert razzes the brand managers at Nabisco/Kraft for sending him a memo about the (in)appropriate ways to integrate Wheat Thins into…

Adman on TV

Robin Williams plays a crazy creative adman in the forthcoming sitcom, The Crazy Ones. For her review of the sitcom, Jessica Grose at Bloomberg Businessweek interviewed me and we discussed some of the origins of the crazy creative adman character. The figure of the adman as volatile magician arose in the 1950s and ’60s, according to…

Measuring Audience Emotions, Past and Present

Affdex, a facial recognition software made by Affectiva, is being used by advertisers to measure audiences’ emotional reactions to ads. Capturing minute facial changes, Affdex tracks viewers’ fleeting emotional reactions, allowing analysts to identify, through proprietary algorithms based on “283 facial frames,” their positive and negative responses to an ad. Affectiva hopes to sell this…

Advertisers Hope for VOD

Video on demand (VOD) promises what many advertisers want, but they may not get it because viewers aren’t watching VOD. In a recent article in Ad Age, Rino Scanzoni, a leading media buyer, made a point about DVRs versus VOD that got my attention:  Mr. Scanzoni: I have to tell you that video-on-demand offerings on…

Jeff Bewkes on TV & Advertising

Television that is entirely dependent on advertising revenue may no longer be viable and, in regard to quality programming, may not be desirable, or that is what recent remarks by Time Warner CEO Jeff Bewkes at the Paley Center seem to imply. Bewkes notes that an advertising-only business model doesn’t work for all types of…

Advertisers Are Media Disruptors

Advertisers are disrupting the media business. Some advertisers no longer assume that media content is the best way to find their target audiences. Some advertisers are relying less on demographics (age and sex) to define their target audiences because they can define them better through behavioral targeting. Traditionally, advertisers buy time and space in a…