Is TV Taking over the Internet?

The internet is not going to take over TV, says Jeff  Bewkes, Time Warner CEO. “TV [is] disintermediating the internet, taking over the internet, not the other way round.” TV Everywhere, not Internet Everywhere? Bewkes makes several important points in his presentation at the FT Digital Conference in London on April 25, 2013. Bewkes claims,…

Boxee CEO Advises Broadcasters

 “As soon as you limit access, piracy increases,” pointed out Boxee CEO Avner Ronen in a talk at the NAB in Las Vegas on April 17. Locking up content behind excessively expensive paywalls or withholding content for too long behind exhibition windows may just encourage audiences to find their own access solutions. This should be…

Aereo and “Free” Broadcasting

Broadcast networks are suing Aereo for copyright infringement because Aereo retransmits free over-the-air signals to subscribers online. How might this case reflect broadcasters’ changing commitment to “free” over-the-air broadcasting supported by advertising? In this post at Antenna: Responses to Media & Culture, I consider the historical context of “free” and the problem of changing business…

Advertisers Hope for VOD

Video on demand (VOD) promises what many advertisers want, but they may not get it because viewers aren’t watching VOD. In a recent article in Ad Age, Rino Scanzoni, a leading media buyer, made a point about DVRs versus VOD that got my attention:  Mr. Scanzoni: I have to tell you that video-on-demand offerings on…

Advertisers Are Media Disruptors

Advertisers are disrupting the media business. Some advertisers no longer assume that media content is the best way to find their target audiences. Some advertisers are relying less on demographics (age and sex) to define their target audiences because they can define them better through behavioral targeting. Traditionally, advertisers buy time and space in a…