In-House Ad Agencies: The Future?

Will marketers be shifting more of their advertising in-house and away from traditional advertising agencies? A recent report by the Association of National Advertisers found that more than half of the companies surveyed were developing their advertising strategies within the company rather than relying on outside agencies. The two factors contributing to this shift are…

Live!

“We need to be in the event business,” claimed NBC executive Robert Greenblatt at the TCA press tour this week. “Live is really important these days in trying to fight the DVR and build the biggest audience you can.” NBC’s decision to shift toward more live programming is a logical step for a linear television…