AT&T’s Branded Entertainment, Present & Past

This summer AT&T’s reality show @summerbreak, filmed and edited as the summer progresses, returns for a second season to track the adventures of a group of Southern Californian teens. Back in the 1940s-50s, AT&T sponsored a very different radio and television program, The Bell Telephone Hour, featuring classical music and opera stars. Despite their obvious differences, the two…

Measuring Audience Emotions, Past and Present

Affdex, a facial recognition software made by Affectiva, is being used by advertisers to measure audiences’ emotional reactions to ads. Capturing minute facial changes, Affdex tracks viewers’ fleeting emotional reactions, allowing analysts to identify, through proprietary algorithms based on “283 facial frames,” their positive and negative responses to an ad. Affectiva hopes to sell this…