AT&T’s Branded Entertainment, Present & Past

This summer AT&T’s reality show @summerbreak, filmed and edited as the summer progresses, returns for a second season to track the adventures of a group of Southern Californian teens. Back in the 1940s-50s, AT&T sponsored a very different radio and television program, The Bell Telephone Hour, featuring classical music and opera stars. Despite their obvious differences, the two…

Measuring Audience Emotions, Past and Present

Affdex, a facial recognition software made by Affectiva, is being used by advertisers to measure audiences’ emotional reactions to ads. Capturing minute facial changes, Affdex tracks viewers’ fleeting emotional reactions, allowing analysts to identify, through proprietary algorithms based on “283 facial frames,” their positive and negative responses to an ad. Affectiva hopes to sell this…

Boxee CEO Advises Broadcasters

 “As soon as you limit access, piracy increases,” pointed out Boxee CEO Avner Ronen in a talk at the NAB in Las Vegas on April 17. Locking up content behind excessively expensive paywalls or withholding content for too long behind exhibition windows may just encourage audiences to find their own access solutions. This should be…

Digital & Legacy Media Integration in the Ad Industry

Are the digital and legacy media sides of the advertising industry heading toward greater integration? Michael Miraflor, who works at the Zenith agency, gave a presentation at the IRTS Faculty Seminar recently. He claims that ad agencies specializing in “digital” only, that is online and other new media, peaked during 2006-2010. Now, he says, agencies…

“The Creative Class Is a Lie”

The recent Salon series documenting the decline of the creative class has been circulating in the Twitterverse. As with many a punchy slogan, it enfolds a truth within a misconception. Scott Timberg claims that the Internet promised to bring fortune to those in “creative” fields, such as journalism, music, publishing. And yet, record retailers have…