Content the Kind Is Dead! Long Live Content the King!
In case you missed it, I wrote a piece on how Time Warner’s strategies have changed fairly dramatically since 2012. You can find the Antenna piece here.
In case you missed it, I wrote a piece on how Time Warner’s strategies have changed fairly dramatically since 2012. You can find the Antenna piece here.
I attended the Media Summit NY 2014 as a Carsey-Wolf Research Fellow and wrote up a report on “things to know” about branded entertainment. You can find my piece, “Branded Entertainment Reshapes Media Ecosystem,” here.
The schadenfreude enjoyed by so many of us watching the News Corp flail about, unsuccessful at containing the voicemail “hacking” scandal, is fun, of course. As many commentators have pointed out, the scandal has all the requisite elements of good drama: hubris, arrogance, success, then comeuppance, shame, setback. But I’ve never been a reflexive Murdoch…