In case you missed it, I recently wrote about some of the parallels I hear between some podcast advertising and the advertising of “golden age” radio. In both eras, concerns about keeping audience attention–and not annoying audiences–shape some advertising strategies. You can read the full Antenna post here.
This summer AT&T’s reality show @summerbreak, filmed and edited as the summer progresses, returns for a second season to track the adventures of a group of Southern Californian teens. Back in the 1940s-50s, AT&T sponsored a very different radio and television program, The Bell Telephone Hour, featuring classical music and opera stars. Despite their obvious differences, the two…
Old ads look funny to us today in part because advertisers believed the purpose of ads was to educate consumers about the product. Direct hard sell didacticism resulted in repetitious ads, heavy with product attributes. Today few ads include product information; most ads work by creating associations, such as with celebrities, making emotional appeals, or…
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