In-House Ad Agencies: The Future?

Will marketers be shifting more of their advertising in-house and away from traditional advertising agencies? A recent report by the Association of National Advertisers found that more than half of the companies surveyed were developing their advertising strategies within the company rather than relying on outside agencies. The two factors contributing to this shift are…

Sponsorship: Old and New

Advertiser sponsorship of program content continues to expand on television and in online media. At the National Association of Television Programming Executives (NATPE) conference I attended earlier this year as a faculty fellow, there were many panels on new forms of sponsorship. Producer and former NBC Programming executive Ben Silverman was there to promote the…

Advertisers are usually bad, says historian

Charles McGovern, in his book Sold American: Consumption and Citizenship, 1890-1945, argues that advertisers in the first half of the 20th century shared a goal of replacing notions of a public sphere (citizenship) with a corporate-dominated market (consumption). Attributing this ideology to “advertisers” generally, McGovern documents the way he says advertisers tried to force the…