The Pitch: Creativity in Advertising

Mad Men fever continues. AMC hopes to capitalize on the interest in advertising with its new reality program, The Pitch, which follows two different agencies every episode as they compete for an account by proving how creative they are. Click  here to read my blog post about  The Pitch at the University of Wisconsin’s media blog,…

TV Executive Does Not Like Commercials

Even ex-TV executives don’t like watching linear TV. A recent NYT piece by Bill Carter examines some of the reasons that network ratings continue to go down. At the very end of the article, after listing the usual suspects such as Daylight Savings Time, the lack of live sports, too many repeated episodes, Carter finally…