Live!

“We need to be in the event business,” claimed NBC executive Robert Greenblatt at the TCA press tour this week. “Live is really important these days in trying to fight the DVR and build the biggest audience you can.” NBC’s decision to shift toward more live programming is a logical step for a linear television…

Advertisers Hope for VOD

Video on demand (VOD) promises what many advertisers want, but they may not get it because viewers aren’t watching VOD. In a recent article in Ad Age, Rino Scanzoni, a leading media buyer, made a point about DVRs versus VOD that got my attention:  Mr. Scanzoni: I have to tell you that video-on-demand offerings on…

Commercial Interruptions Then and Now

The norm of television program interrupted by commercials has lasted for over 50 years. But it will it continue? At Time Warner‘s recent “Thought Leadership” seminar for college professors, a Turner VP presented studies that apparently showed that audiences will tolerate commercials during online viewing. The studies, from 2008 and 2010, tested ad loads. Audiences…