Is TV Taking over the Internet?

The internet is not going to take over TV, says Jeff  Bewkes, Time Warner CEO. “TV [is] disintermediating the internet, taking over the internet, not the other way round.” TV Everywhere, not Internet Everywhere? Bewkes makes several important points in his presentation at the FT Digital Conference in London on April 25, 2013. Bewkes claims,…

Jeff Bewkes on TV & Advertising

Television that is entirely dependent on advertising revenue may no longer be viable and, in regard to quality programming, may not be desirable, or that is what recent remarks by Time Warner CEO Jeff Bewkes at the Paley Center seem to imply. Bewkes notes that an advertising-only business model doesn’t work for all types of…

“Thought Leadership” at Time Warner

I recently attended Time Warner‘s “College Professor Thought Leadership” seminar, which  focused on the role of media research in different divisions: Turner, Warner Bros., HBO, and Time. Designed to help educators understand how executives at Time Warner think, I think such events are also useful for developing more informed critiques of media industry strategies. You…

Is Netflix Becoming Cable?

Speculation that Netflix is looking to be carried by cable operators has been stirring up the interwebs. Perhaps I am a romantic in believing that Netflix is NOT trying to become the cable industry, but I am skeptical about this story. Reed Hastings has compared Netflix to HBO. I believe he was pointing out that Netflix…

Netflix and Its Lack of Interrupting Commercials

I started looking at Netflix as an alternative to linear television, which is structured for commercial interruptions. Perhaps viewers, desperate for ad-free programming, would prefer Netflix over services like Hulu. Of course, there are hitches. Netflix only offers “old” programming, past seasons, the “long tail” of content, not current, recent, or even “hit” programming. But…