Branded Entertainment & Creative Freedom

Ironies abound in the current trend back toward branded entertainment. Producing content directly for advertisers, once considered a form of bondage, is now, at least to some, a new form of freedom—-at least from meddling network middlemen. Stuart Elliott, in his 10/26/12 NYT advertising column, profiles BB Hollywood, a new advertising-agency-slash-content-production-company, which plans to write…

SOPA/PIPA: A Turn from Old to New Media?

The SOPA/PIPA battle isn’t just about who controls intellectual property, it may also represent a decisive watershed in how people see Old versus New Media. The struggle is nowhere near over: the IP regime is not dead. But many in the ancien regime are surprised by the vehemence and strength of the uprising. The New…