Branded Entertainment & Creative Freedom
Ironies abound in the current trend back toward branded entertainment. Producing content directly for advertisers, once considered a form of bondage, is now, at least to some, a new form of freedom—-at least from meddling network middlemen. Stuart Elliott, in his 10/26/12 NYT advertising column, profiles BB Hollywood, a new advertising-agency-slash-content-production-company, which plans to write…