Commercial Interruptions Then and Now

The norm of television program interrupted by commercials has lasted for over 50 years. But it will it continue? At Time Warner‘s recent “Thought Leadership” seminar for college professors, a Turner VP presented studies that apparently showed that audiences will tolerate commercials during online viewing. The studies, from 2008 and 2010, tested ad loads. Audiences…

TV Executive Does Not Like Commercials

Even ex-TV executives don’t like watching linear TV. A recent NYT piece by Bill Carter examines some of the reasons that network ratings continue to go down. At the very end of the article, after listing the usual suspects such as Daylight Savings Time, the lack of live sports, too many repeated episodes, Carter finally…