Live!

“We need to be in the event business,” claimed NBC executive Robert Greenblatt at the TCA press tour this week. “Live is really important these days in trying to fight the DVR and build the biggest audience you can.” NBC’s decision to shift toward more live programming is a logical step for a linear television…

Jeff Bewkes on TV & Advertising

Television that is entirely dependent on advertising revenue may no longer be viable and, in regard to quality programming, may not be desirable, or that is what recent remarks by Time Warner CEO Jeff Bewkes at the Paley Center seem to imply. Bewkes notes that an advertising-only business model doesn’t work for all types of…