Is TV Taking over the Internet?

The internet is not going to take over TV, says Jeff  Bewkes, Time Warner CEO. “TV [is] disintermediating the internet, taking over the internet, not the other way round.” TV Everywhere, not Internet Everywhere? Bewkes makes several important points in his presentation at the FT Digital Conference in London on April 25, 2013. Bewkes claims,…

Advertisers Hope for VOD

Video on demand (VOD) promises what many advertisers want, but they may not get it because viewers aren’t watching VOD. In a recent article in Ad Age, Rino Scanzoni, a leading media buyer, made a point about DVRs versus VOD that got my attention:  Mr. Scanzoni: I have to tell you that video-on-demand offerings on…