Advertainment

A recent advertising column by Stuart Elliott in the New York Times describes a new advertising strategy by the retailer Target. Characters from three different ABC situation comedies (Modern Family, The Middle, and Back in the Game) will appear in three different 30-second commercials giving each other gifts—from Target, of course. Having characters from different…

Adman on TV

Robin Williams plays a crazy creative adman in the forthcoming sitcom, The Crazy Ones. For her review of the sitcom, Jessica Grose at Bloomberg Businessweek interviewed me and we discussed some of the origins of the crazy creative adman character. The figure of the adman as volatile magician arose in the 1950s and ’60s, according to…