What’s Old Is New Again

Today advertisers are integrating their brands into content in order to capture the attention of digitally empowered audiences. Significantly, many brands are turning to “social media influencers” to endorse, demonstrate, and promote products from within their social media content. To keep it as authentic as possible, brands often let these “influencers” integrate the brands as…

Groupon: An emperor with new clothes?

Reasons I am suspicious of Groupon: The business model makes more money for small businesses if users do not use coupons. Apparently 20% of coupons go unused. Is that a sustainable way to build a business, on customers who hand over money for nothing?? The business model is based on letting users feel like they…