In case you missed it, I recently wrote about some of the parallels I hear between some podcast advertising and the advertising of “golden age” radio. In both eras, concerns about keeping audience attention–and not annoying audiences–shape some advertising strategies. You can read the full Antenna post here.
In case you missed it, I wrote a piece on how Time Warner’s strategies have changed fairly dramatically since 2012. You can find the Antenna piece here.
I attended the Media Summit NY 2014 as a Carsey-Wolf Research Fellow and wrote up a report on “things to know” about branded entertainment. You can find my piece, “Branded Entertainment Reshapes Media Ecosystem,” here.