What’s Old Is New Again

Today advertisers are integrating their brands into content in order to capture the attention of digitally empowered audiences. Significantly, many brands are turning to “social media influencers” to endorse, demonstrate, and promote products from within their social media content. To keep it as authentic as possible, brands often let these “influencers” integrate the brands as…

Adman on TV

Robin Williams plays a crazy creative adman in the forthcoming sitcom, The Crazy Ones. For her review of the sitcom, Jessica Grose at Bloomberg Businessweek interviewed me and we discussed some of the origins of the crazy creative adman character. The figure of the adman as volatile magician arose in the 1950s and ’60s, according to…

Live!

“We need to be in the event business,” claimed NBC executive Robert Greenblatt at the TCA press tour this week. “Live is really important these days in trying to fight the DVR and build the biggest audience you can.” NBC’s decision to shift toward more live programming is a logical step for a linear television…

Is TV Taking over the Internet?

The internet is not going to take over TV, says Jeff  Bewkes, Time Warner CEO. “TV [is] disintermediating the internet, taking over the internet, not the other way round.” TV Everywhere, not Internet Everywhere? Bewkes makes several important points in his presentation at the FT Digital Conference in London on April 25, 2013. Bewkes claims,…

Measuring Audience Emotions, Past and Present

Affdex, a facial recognition software made by Affectiva, is being used by advertisers to measure audiences’ emotional reactions to ads. Capturing minute facial changes, Affdex tracks viewers’ fleeting emotional reactions, allowing analysts to identify, through proprietary algorithms based on “283 facial frames,” their positive and negative responses to an ad. Affectiva hopes to sell this…